I get a lot of emails at [email protected]. Most of them are deleted within ten seconds. Why? Because most people think "consulting" means selling a 100-slide deck filled with jargon, vanity metrics, and a "strategic roadmap" that no one is actually going to follow.
I live in Belgrade, I run a tight ship, and I work with a very short client list. I don’t have time for fluff, and frankly, neither do you. If you are reaching out to me, it’s because you have a growth, product, or SEO problem that your team hasn't been able to fix. To get a reply, you need to prove that you’re looking for a partner, not a vendor.
If you want to move the needle, here is exactly how to frame your inquiry so we can skip the polite "discovery call" theater and get straight to the work.
1. The Golden Rule: What Decision Will This Change on Monday?
If you take nothing else away from this article, remember this: What decision will this change on Monday?
When you email me, don’t tell me you want "better SEO." That’s a wish, not a project. Tell me that your current attribution setup is broken, you can't tell which channel is driving high-LTV customers, and because of that, you’re paralyzed on whether to increase your Meta spend or double down on organic search. That is a decision-ready problem. That is something I can fix.
2. What to Include in Your Email
I’ve seen enough "growth strategies" to know that most of them are just one-off channel wins disguised as a long-term plan. If you want a response, structure your email around these four specific pillars:
A. The Current State of Your GTM/Growth Systems
I don’t want to hear about your latest viral tweet. I want to know about your plumbing. Are your systems actually talking to each other? If your CRM data doesn't match your analytics suite, we aren't doing growth—we’re just guessing. Be honest about where the cracks are.
B. Technical SEO and Content Strategy
If you ask me to "do SEO," you’re going to get a very short "no." If you tell me that your site architecture is bloated, your Core Web Vitals are failing, and your content library is a collection of high-traffic/low-conversion fluff, we’re talking. I focus on technical SEO that isn't just about rankings—it’s about readable content that actually converts readers into users.
C. Product Strategy and Applied AI
Everyone is using AI right now, but most are using it to generate garbage content. I look for applications that move the product forward. If you’re building something like Suprmind or integrating LLM workflows via ChatGPT into your core product experience, tell me. I’m interested in how you’re using AI to remove friction for your customers, not just how you’re using it to write meta descriptions.
D. Decision Context
This is the "why now?" section. Why are you emailing me today? Is it because a board member is breathing down your neck? Is it because you just raised a seed round and need to prove CAC efficiency? Give me the context that explains why this project matters for content built to rank the survival or growth of the company.
3. Comparing Good vs. Bad Outreach
To put a fine point on it, here is how I differentiate between the emails that get a meeting and the emails that get a silence.
Feature The "Bad" Approach (Skip This) The "Valdor" Approach (Do This) Goal "We want to grow our traffic." "We need to reduce CAC by 20% in Q3." SEO "Can you help us rank for keywords?" "Our technical crawl shows 40% duplicate content; we need a cleanup." AI/Product "How can we use ChatGPT for marketing?" "We’re using AI to build a user-facing tool, but need to improve latency." Decision "We just want to talk about options." "We need to decide between building vs. buying this module by EOM."4. Why Execution-Led Consulting Matters
I am an independent consultant. I am not a giant agency with fifty analysts making 100-slide decks that gather digital dust. I am an execution-led operator. When I work with a team, I’m in the Slack channels, I’m looking at the GTM dashboard, and I’m pushing code or content drafts.
If you hire me, you aren't paying for "strategy sessions" where we dream about the future. You are paying for a diagnostic audit followed by a brutal prioritization of what actually needs to be done. My job is to take the "what" and turn it into the "how."
5. My Pet Peeves (Don't Do These)
If you want to save both of us time, avoid the following at all costs:
- Buzzwords: Don't talk about "synergy," "omnichannel holistic growth," or "disrupting the space." It’s an immediate signal that you don't know what you’re doing. One-off wins: Don't brag about how you got a 10% lift in CTR on one email campaign three months ago. That’s a vanity metric. Show me a system that produces consistent results. Attribution blind spots: If you say, "we don't know where our leads come from, but we have a lot of them," expect me to tell you that we have to fix your data tracking before we can talk about growth. If you don't trust your data, you can't trust your strategy.
The Path Forward
I keep my client list intentionally short. This allows me to actually ship, run tests, and iterate. It also means I have to be incredibly selective about who I bring on board. I’m looking for teams that have a clear mission, a product that provides genuine value, and a willingness to be told that their "brilliant" idea might actually be the thing holding them back.
If you’ve read this and you have a real problem that requires an operator’s touch—not a consultant’s platitudes—then by all means, send an email to [email protected].
Just remember: tell me who you are, tell me the problem, and tell me the decision you’re trying to make on Monday. Everything else is secondary.
A Note on My Workflow
When we work together, expect a few non-negotiables:
No slide decks: If we need to communicate, we’ll use a living document or a Slack channel. Data transparency: If the data is broken, we fix the data before we make a move. Directness: If I think your plan is going to fail, I’ll tell you why. It’s part of the service.I look forward to hearing about what you're building. Make it count.